Why Headings are Important in your content The initial purpose of a headline is to grab attention – obviously. However, there are other reasons why your heading and sub-headings are important. Scanning for information Believe it or not, most people scan the page when reading or looking for specific information. A heading or sub-heading makes it easier for your readers and potential clients to find what they are looking for. Notice the different headings
Why is an up-to-date online profile important? The number of online users is increasing exponentially. This means new clients can easily ‘look you up’ before meeting you. It might be via Google, Facebook, LinkedIn, Instagram, Pinterest. Your target client may prefer to search via LinkedIn. A younger client prefers Snapchat, Instagram or YouTube. That’s where online profiles are valuable. What they find or don’t find may impact whether or not they decide to do business
Online Profile Tips Do you have an online profile that needs attention? Has your LinkedIn profile sat idle for six months or more? Was your last Facebook business page post in 2012? Then you are in the right place. Following on from the Clear Blue Writing blog titled The importance of your Online Profile, here are five online profile and content pointers; Think about how you and or your business want to be represented on
There is lots of talk about SEO copywriting and content out there. SEO content includes words, images, videos, internal and external links on the different pages of your website. From my perspective and the focus of Clear Blue Writing is words. We also create images and include relevant link suggestions in our content. But our area of expertise is words, of course. So, let’s take a look at exactly what is SEO Copywriting and why
Content is Queen at Clear Blue Writing. After writing a handful of blogs about SEO copywriting I thought it would be useful to include some SEO Copywriting Tips – taa daa! When planning and writing content for your website keep the following in mind. Avoid over-optimising your content It is possible to over-optimise your website SEO. It happens when the copy is heavily focused towards search engines and your target client experience is forgotten. There
